Secure Enterprise 2.0 Blog

Merry Christmas, Facebookers!

Why, you may ask, am I just now waking up to share the holiday spirit?

Well, I suppose it has something to do with the recent news of Facebook’s holiday dip in user growth rates  – the most popular social network in the UK has experienced a drop in the numbers of unique visitors during December-January, according to a Nielsen report.

Sure, simple math reveals it is still being used by about 13% of the British population and has been attracting new Facebookers at a rate of 712%, but I suppose when you are valued at $15 billion, every sniffle can be the sign of a flu.

So remember back in December, when you were opening Christmas presents by the fireplace or lighting Hannukah candles with your family, did you not have the sudden urge to log in to your Facebook account? To everyone’s surprise, apparently some of you resisted.

In fact, the latest statistics are not that dramatic. Even if you measure the activity of Facebookers during the weekend, I am sure you will find that there is a slight drop in the updates, shared links and, yes, also Vampire bites. It’s simple, on the weekend the real world catches up with online interactions and the quick-to-click invites.

So I suppose the real conclusion here is that when Facebook stats are lower during the holiday season, it may actually be an indication that people are accessing the network more and more when they are online, presumably at work.

And that’s a good thing, ‘cause when we feel @home@work we can be using Facebook and other consumer tools to help us do our job better.

Think about it.

Yonni