Secure Enterprise 2.0 Blog

Just came back from the wonderful city of Varese, Italy, where the International Forum on Enterprise 2.0 tackled some of the major issues in the space.

It was great to see an interesting collection of people from across the world at the show - Thomas Vander Wal, Stewart Mader, Laurence Lock Lee, Luis Suarez, Norman Lewis, Ran Shribman and David Terrar. You can catch some of the tweets and off-beat discussion on Summize.

Even more interesting was the high turnout of top business professionals looking to learn how to utilize Web 2.0 tools for business benefit. The Italian business ecosystem is normally characterized by a traditional business culture. Yet, interestingly enough, at the event, the first of its kind in Italy, there were representatives of top companies across a range of industries (auto, pharma, etc). These are companies that typically have a very closed-conservative corporate culture, not your typical early-adopter types.

This may very well be a sign of good things to come.