Secure Enterprise 2.0 Blog

IT and business executives are looking for the real business value behind Web 2.0.  In fact, a recently released Forrester survey of 262 enterprise IT professionals reveals that 63 % expect to see Web 2.0 technologies have a moderate or substantial impact on the business.

So what do tools such as Facebook, iGoogle, secure RSS, desktop gadgets, social bookmarking and tagging and other Web 2.0 services bring to the corporate table?

Simply put, they provide companies with the ability to engage customers, channels and partners where they spend their time online. Customers can manage accounts and transactions on their own personal online turf, customized as they see fit. Business channels and distributors can keep track of upcoming marketing activities and business opportunities by easily and securely tapping into corporate databases. Likewise, partners can exchange business-critical info through secure social networks that are intuitive and rife with new ideas and connections.

The Financial Times just published an interesting piece about the business potential in this approach, penned by WorkLight’s very own David Lavenda. -

Think about it this way – enterprise applications contain information that runs the business, while Web 2.0 tools provide the “looking glass” to see the information that is timely, relevant, and critical for business. The key lies in connecting these two worlds to drive more business, securely.

Read more here.