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Shahar Kaminitz
Shahar has a knack for things extraordinary.
A veteran entrepreneur with over 18 years of experience in software and internet industries, he has successfully averted the pitfall of taking oneself too seriously. In his spare time he prefers to serve as CEO of WorkLight, a company he co-founded with Yuval Tarsi out of sheer frustration of the workplace computing experience. In a previous life, Shahar held senior positions at Venture Capital firms in Israel and masterminded the launch of several up-and-coming startups. During Shahar’s 10-year stint at Amdocs, he founded and led the E-Business Applications Group.
He is also a long distance runner, accomplished writer and father to 8-year-old twins - Shani and Shir.
Yuval Tarsi
Yuval is an information security guru, ready for any challenge.
Having led R&D operations at a number of leading startups, including ©right and Trivnet, Yuval is comfortable discussing technology on a strategic level or drilling down to the “bits & bytes” when necessary. He co-founded WorkLight together with Shahar Kaminitz, and acts as the company’s CTO. Previously an officer at a prestigious unit in Israel’s Intelligence Corps, he is an invaluable resource for all-things-information-security.
Yuval is married to Nitsan, the father of Nohar and is the primary caregiver of George, a white Golden Retriever. When not otherwise occupied he can be seen riding his bike, preferably uphill, and wishing the Alps were a bit closer to Massachusetts.
David Lavenda
David is a 10th degree blackbelt in marketing.
With a number of successful, innovative startups etched on his belt, including Business Layers and V-Secure Technologies, David has been involved in marketing since he was 6 months old. Currently, he is VP Marketing and Product Strategy at WorkLight, where he is known to juggle giveaways at lightning speed. David is a master at eliminating “Marketese” and talking about the benefits and added-value of technology.
In his spare time, David plays the drums in a family band with his teenage daughters.
Yonni Harif
Yonni likes to get his hands dirty with cool technologies and out-of-the-box thinking.
Driving communications strategy in both the private and government sectors, Yonni learned the hard way that the best approach is often the simplest. Prior to joining the WorkLight team as Marketing Manager, he led public relations and strategic marketing campaigns for hi-tech clients at global PR agency Ruder Finn. He has lived in the United States, Israel and Italy, a culinary experience for which his taste buds thank him to this very day.
After a successful career as a street guitar player, rumor has it that he is planning yet another world tour.